I’ve written about Steven Covey’s Activity Matrix several times: It is valuable to discern and focus on Quadrant 2, Important but not Urgent, while too much time in Quadrant 3, Urgent but not Important and Quadrant 1, Important and Urgent will keep you from investing completely in your future.
The other day a client pointed out a nice addition to the idea. She used the phrase Important, Urgent and Expensive. The meaning was that if you don’t spend time in Quadrant 2 [planning, relationship building, preparation, values clarification etc.] you’ll end up having to handle more in Quadrant 1 and it will be expensive. A simple example is your health. If you don’t take care of your health regularly as an Important but Not Urgent activity eventually fixing yourself will continue to be Important but also Urgent and, if you leave it too long, Expensive.
Think of all the times a lack of Important Planning resulted in future needs that were Important, Urgent and more Expensive than they had to be.