The title is a motivational quote that I discovered recently. A similar quote I’ve been using for a long time is; ‘you can have anything you want, but not everything you want’.
What does is mean to have ‘anything you want’ and what does it mean to ‘pay full price’? Two good questions.
Helping my clients understand what they really want is ongoing. One of the earliest revelations of my coaching practice is that it takes time to figure out exactly what one’s goals are. One good way is to think about both ‘outcome goals’ and ‘process goals’. Outcome goals tend to be relatively static. People are generally committed about their outcomes three years out. It they want double their income today, they’ll want double their income two years from now. On the other hand how they get there, their process, tends to be a moving target.
Process goals are what people want to accomplish day to day along the way to their desired outcomes. These daily goals are measured repeatedly. They can be adjusted from day to day. More hours can be invested. Experiments can be tried. Accommodations can be made. Sacrifices will be suffered. And for people who don’t get exactly what they want the reverse is true. Measuring can be ignored; hours cut, adjustments avoided, experiments left untried, needed accommodations not made and sacrifices not suffered.
So to determine the full price you need to know all the process goals that you must achieve. And you have to be prepared to modify the list as times goes by. So the full price includes time on task, adjustments, experiments, accommodations, sacrifices and much more. The next time you meet someone who is really successful try to get to know the full price they paid for their success.
You may have a role model you want to emulate. It would be good to get to know the full price they paid to become your role model. Often reading biography helps here.