Personal Manager – The New Next Job
Up until about 20 years executives in transition called themselves Consultants until they found a job or stayed as consultants if they could make it work. Starting in the mid-nineties Executive Coaching became the refuge of executives in transition. Fewer have made that work but the business of training and certifying Executive and Life Coaches has certainly done well.
I think that the next stage for those in transition is to become Personal Managers. By that I mean they will be hired by busy successful executives for four to eight hours a week to get tasks done. The tasks may be personal, like retirement planning, or business, like planning a new initiative. In all they’ll be tasks that take executive acumen to do well, but are not as important as what the client can otherwise be doing. And the tasks will be worth $100-$200 an hour to get done.
Personal Manager; the perfect job for the executive in transition who wants more hands on than a consultant or coach. Of course, marketing to find clients will remain the barrier to overcome.
