In Sales Reward People for Knowing You
For marketing communications, whether by email, letter, twitter, newsletter or blog, the tone should be one that rewards people for knowing you rather than a tone of building your brand name.
When your tone is rewarding you enhance the perception of your character. It’s usually easier for prospects to distinguish between good and bad character than it is between good and bad competence.
The first of the next two statements is better for marketing.
1] You’ll find this blog post about ‘tone’ helpful in your marketing communications.
2] I wanted you to see this idea I had about ‘tone’ in communications that I posted yesterday.
