SMART Goals
Good goals meet the criteria noted in the acronym SMART.
Specific: Goals ought to speak of expected outcomes. For example you would indicate the names of individuals you want as referral sources or names of companies you want as clients.
Measurable: You want to be able to declare success or failure at the end of your plan. Use numbers in your goals so you can compare actual results against plan. When you come up short you can adjust your plan for the next period.
Actionable: Make sure that the goals you set allow for actions that can be taken to achieve the goals. Often goals are too general or grand to be actionable.
Relevant: Make sure that the goals are meaningful for you. Set goals you really want to achieve.
Timely: Goals should have a deadline. This adds the idea of “by when” to measurable.
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